Today in Music History:
In 1977, at 7am in the morning on a trestle table set up out-side Buckingham Palace, London, The Sex Pistols signed to A&M Records. The contract lasted for six days.
The Canadian Tire couple is no more.
Canadian Tire unveiled its new spring ad campaign Thursday and bearded handyman Ted and his wife Gloria were nowhere to be seen. That's right, that guy that has been annoying Canadians for almost a decade has been canned. Tracy Fellows, a vice president of advertising at Canadian Tire Corp., said the couple's “demo-mercials” were effective, but internal research showed that they were starting to wear on consumers by late last year. You think? Most of us wanted to Cheney his ass. You know shoot him in the face.
The Canadian Tire couple, played by Toronto actors Ted Simonett and Gloria Slade, had been showing off innovative products for the hardware chain for eight years. Loved by some and hated by many, the couple had transcended advertising into the realm of pop culture, where they were parodied by the likes of Royal Canadian Air Farce and This Hour has 22 Minutes.
Think about what a horror it would have been to live next door to those two. Everything YOU own is crap, and their stuff is better, newer, cheaper, more powerful and faster. But no more.
The actors were recognized everywhere they went, but Canadian Tire prevented them from talking to the media about their work.
Although they will not appear in any more Canadian Tire ads, Mr. Simonett and Ms. Slade remain under contract with the retailer until June 30. Reached at her Toronto home yesterday, Ms. Slade declined to talk about her run with Canadian Tire without the company's consent. And Canadian Tire refused to allow the actors to speak, saying they're "focused on the new campaign."
Annoying Canadian Tire guy, I say Goodbye and good riddance.